The art deco Sears Roebuck building stands on Telegraph, a sentinel of the golden age of retailing. Around the corner on 25th Street are the new businesses, many selling the same items which used to grace the shelves of Sears. The 25th street collective is a group of artisans designing and making a wide range of essentials: clothing, textiles, shoes, wine, etc. Typically one-person operations sharing the overhead of an abandoned auto repair shop, these are individuals who have a passion for their work and for doing business in an environmentally and socially responsible way. Here’s a little insight into just a few of the entrepreneurs you’ll find in this special place. I hope you enjoy their stories and the photos. I love capturing people in their “natural environment”, doing what they love to do.
2 Mile Wines
2 Mile Wines is grounded in building local grower relationships and honoring the land they work, as evidenced in 2 Mile’s continued investment in the highest quality fruit that California has to offer
O’Lover Hats produces finely blocked felt and straw headwear and radical mixed media head ornaments. With atypical styles and trims that bend eras in time with the masculine and feminine, artist, owner Elwyn Crawford playfully calls them “Agents of Transformation.” A winner of the 2011 Woman Entrepreneur of the Year in Alameda county, Elwyn has been making hats for over 10 years.
Holly Moxie hand crafts shoes that will make you look great and keep your feet and conscious in a relaxed state. She uses sustainably forested Cherry wood, vegetable-tanned leather, non-toxic wood finish, and brass nails to create beautiful footwear. Her shoes are built to last and built to carry you the many places a day takes you in both comfort and style.
Platinum Dirt jackets are one of a kind, handmade out of reclaimed vintage auto upholstery from the genuine leather interiors of old luxury vehicles. Despite the jacket’s avant-garde appeal, the essence of Platinum Dirt can be summed up into one phrase: Mean and Green.
There are many more entrepreneurs like these few in this wonderful collective. Check out their website for weekly and monthly special events. It is only one of many creative arts studios in the neighborhood, so once your there, explore the area as well.